NYSE: IDT
Products

Discover how our products can revolutionize the way you communicate and collaborate.

Voice

Explore our advanced voice solutions designed to optimize your communication workflows.

Diverse range of DID number solutions designed to enhance your communication capabilities.

Experience unparalleled communication efficiency with our advanced SIP Trunking Solutions.

Cutting-edge technology to proactively detect and neutralize spam flags on your DID Numbers.

Messaging

Wherever your audience is, our platform ensures seamless messaging across diverse channels.

Build customer journeys by fostering interactive conversations, all within the framework of your app.ย 

Connect with your audience in a simple and effective way through our cutting-edge SMS platform.ย 

BYOC

Harness the power of IDT as your chosen carrier while leveraging your platform’s advanced features and services.

Integrate Twilio with our robust carrier routing platform to achieve unparalleled Voice termination system.

Experience reliable and high-quality communication services while leveraging the advanced capabilities of Genesys.ย 

Integrate IDT with the collaborative strength of MS Teams, unlocking efficient and feature-rich communication.ย 

Experience the power of our carrier network seamlessly connected to Plivo through our cutting-edge BYOC solution.ย 

Tools

Experience the power of our online voice tools, designed to simplify communication management.ย 

Ensure the authenticity and integrity of outbound calls with our STIR/SHAKEN Verification Check tool.ย 

User-friendly tool to verify the reputation of your business number, ensuring that it remains trusted.ย 

Compare and gain insights into outbound call expenses, optimize budget, and make informed decisions.ย 

Easily estimate and compare the costs associated with different DID numbers providers.ย 

Compare inbound VoIP rates among top CPaaS providers and optimize your inbound call costs.ย 

Generate custom SMS templates.ย 

Learn

Empower yourself with the resources you need to thrive in the dynamic landscape of communication.

Articles covering a wide range of topics.

Get answers to common queries.

Find instructions to make the most of our products.

Discover telecom insights and trends.

Find definitions of popular telecom terms.

Explore how our solutions have helped businesses.

Latest telecom trends, innovations, and market insights.

Company

A global telecom partner built to meet your needs.ย 

Discover the story behind our commitment to delivering innovative solutions to connect people and businesses worldwide.ย 

Learn about our robust network infrastructure that spans across the globe, ensuring reliable and secure connectivity.ย 

Got a question, feedback, or need assistance? Our dedicated team is here to help!

Find partners or sign up for partnership programs.

NYSE: IDT
LEARN

WhatsApp Business API

In this article

What is WhatsApp Business API?

WhatsApp Business API is a platform provided by WhatsApp that enables businesses to interact with their customers on the WhatsApp messaging platform at scale. It allows businesses to integrate WhatsApp’s features and functionality into their own systems, applications, or customer relationship management (CRM) platforms.

The WhatsApp Business API offers several key features and capabilities:

Messaging: Businesses can send notifications, alerts, updates, and customer service messages to their customers using the WhatsApp platform. These messages can include text, images, documents, and other supported media.

Two-Way Communication: The API enables businesses to receive and respond to customer messages, facilitating interactive conversations between businesses and their customers.

Automation: Businesses can automate their messaging workflows using chatbots or automated replies. This allows for quick responses to customer inquiries, order updates, FAQs, and more.

Rich Media: The API supports the sending of rich media, such as images, videos, audio files, and location sharing. This enables businesses to provide engaging and interactive content to their customers.

Account Verification: WhatsApp Business API provides verification features that allow businesses to verify their WhatsApp accounts to enhance trust and authenticity with their customers.

Business Insights: The API offers analytics and reporting capabilities, providing businesses with data on message delivery, response rates, and other performance metrics.

WhatsApp Business API is designed for medium to large businesses that have significant customer engagement needs and want to leverage the WhatsApp platform for their communication channels. It allows businesses to provide a personalized and convenient messaging experience to their customers, enhancing customer support, sales, and engagement.

It’s important to note that WhatsApp Business API is not available for individual users or small businesses. Businesses interested in using the WhatsApp Business API need to go through a verification and onboarding process, comply with WhatsApp’s policies and guidelines, and work with authorized WhatsApp Business Solution Providers or build their own integration using the WhatsApp Business API documentation.

How is it different from Whatsapp Business App?

WhatsApp Business API is geared towards medium to large businesses looking for scalable, automated, and integrated messaging solutions. It requires technical integration and is suitable for businesses with higher volumes of customer communication. On the other hand, WhatsApp Business App is designed for smaller businesses or individual entrepreneurs who want a simple and standalone solution for customer communication without the need for extensive integrations.

Share this article

Meet our wholesale voice routing

Fulfill all your voice calling needs with our category leading wholesale A-Z Voice Termination.
Try IDT Express for a $25 Credit

Get $25 Free Trial Credit

You could be interested in

Learn

Email bounce

Email bounce is when an email is not delivered because it has been rejected outright...
Learn

Access Token

An access token is a digital credential that is used to authorize access to a...
Learn

WAP Push

WAP Push, short for Wireless Application Protocol Push, is a technology that allows mobile devices...